Paper manufacturer Arjowiggins needed a new website to express the many qualities of their recycled papers. And to position them as the smart option — better for the environment, superb quality, and perfect for beautiful print work.
We created a concept around Arjowiggins’ ‘it feels good’ strapline. Our photography emphasised the tactility of the papers, with props conveying the characteristics of different ranges. A modular UI design system helped us to build the content quickly and effectively. We worked closely with the client throughout the process to make sure we stayed true to the brief and objectives.