Arjowiggins Recycled Papers A website that brings out the beauty of recycled paper

Paper manufacturer Arjowiggins needed a new website to express the many qualities of their recycled papers. And to position them as the smart option — better for the environment, superb quality, and perfect for beautiful print work.

We created a concept around Arjowiggins’ ‘it feels good’ strapline. Our photography emphasised the tactility of the papers, with props conveying the characteristics of different ranges. A modular UI design system helped us to build the content quickly and effectively. We worked closely with the client throughout the process to make sure we stayed true to the brief and objectives.

Since the early stages of the development of our new UK corporate website, we have been impressed by the aspiration and attention that Mud have shown, providing us with the best possible site. Working with Mud during the research, planning, development and design stages, they have consistently surpassed all expectations. The innovation and ability to turn our initial ambitious concept into a reality, with immense attention to detail, has made working with Mud a real pleasure.

Will Green, Digital Marketing Manager, Arjowiggins Graphic UK

Like this project?
Share with your friends

What did we do

  • Creative strategy
  • Information architecture
  • Responsive website design
  • Sample ordering system
  • Copywriting
  • Photography & Art direction