Freelance rates: what do freelancers charge?
As a growing design agency we often need to call on the help of talented local freelancers to help us deliver projects. It is important as a business that when we work with freelancers that they represent good value and that they share our passion for quality design, but also that they enjoy working with us and feel suitably remunerated for their work. Which begs the question what is a good day rate for freelancers working on the web?
Back in 2011 this was a question I struggled with as a freelancer. I started a survey polling freelance rates in an attempt to get a snapshot of what freelancers were charging across the UK. The response to the freelance rates survey was fantastic and on the back of the data I was able to create a tool to help people work out what kind of rates they should be charging compared to others with similar skills and experience.
The survey is now in its third year and with time I've tried to gather more information about the working practices an lifestyle of freelancers on the web.
This year, rather than dump all the results into a single blog post I want instead to focus on a series of posts looking at different aspects of the survey. I’m also excited that data doyen Brian Suda has kindly offered his services to help interpret and present the results from the survey. We will also be relaunching the freelance rates tool with a new look and feel and updated data.
So today I want to provide a brief snapshot from the responses and look at some of the more general patterns that have emerged in this years survey. Over the coming weeks we will look at some of these in more detail and look more at the working practices and lifestyle of freelancers working on the web in the UK.
The Big Picture
Overall responses were up on previous years with 475 respondents compared to 442 last year and 404 the year before. Again some folk entered hourly rates rather than daily rates so consistent with previous years any rates logged below £100 were not used.
The good news is that in general day rates have risen slightly - from £280 last year to £300.
Day-rate by Age
There was generally an increase in rates across age groups although rates for those in their thirties were unchanged and the lower and upper ages featured a fall in rates (although the small number of responses for 15-19 year old should be noted).
|Age||Count||Min (£)||Max (£)||Average (£)||2011 (£)||+/- (£)||2012 (£)||+/- (£)|
Day-rate by Skillset
There was an overall rise in rates across the skills recorded – particularly back-end development and design – although there was a small decline for front-end developers.
|Skillset||Count||Min (£)||Max (£)||Average (£)||2011 (£)||+/- (£)||2012 (£)||+/- (£)|
|Mixture of all three||168||100||825||280||300||0||280||+20|
Day-rate by Years Experience
The general trend was for rates to be stable or rising for those with over 4 years experience, whilst rates fell for those with the most and least experience (less than 4 years and over 15 years experience).
|Years||Count||Min (£)||Max (£)||Average (£)||2011 (£)||+/- (£)||2012 (£)||+/- (£)|
Day-rate by Location
Across the UK rates rose slightly with particularly significant(?) rises in Northern Ireland and southern England. Scotland, London and Yorkshire however experienced a slight fall in day rate.
|Location||Count||Min (£)||Max (£)||Average (£)||2011 (£)||+/- (£)||2012 (£)||+/- (£)|
|East of England||22||100||400||300||250||+50||300||0|
|Yorkshire & The Humber||4||150||400||280||250||+30||287.50||-7.50|
Day-rate by Gender
It was good to see a rise in the number of responses from females although these are still a low proportion of overall responses. Male rates have fallen whilst female rates have risen (but still low numbers).