![Graphite cover](/_next/image?url=https%3A%2F%2Fcms.ournameismud.co.uk%2Fresources%2Fimages%2Fgraphite%2F_2000xAUTO_crop_center-center_none%2FGraphite_cover_2023-06-14-152033_vcpz.jpg&w=3840&q=75)
Graphite Digital are a digital customer experience agency, specialising in Healthcare and Pharmaceutical. Having been through a rebranding process (with our friends at mul-ti-far-i-ous) they approached us to help create their new website to activate their new brand identity and their new proposition – ‘Synchronised Success’.
Using insights gained from user research, we crafted the UX and created a bold, progressive new digital design system. The interface makes use of a lot of complex brand shapes, pieced together to create a unique but highly flexible platform, focused around storytelling and lead generation.
![Grpahite screen1 Grpahite screen1](/_next/image?url=https%3A%2F%2Fcms.ournameismud.co.uk%2Fresources%2Fimages%2Fgraphite%2F_2000xAUTO_crop_center-center_none%2FGrpahite_screen1.png&w=3840&q=75)
What we loved
A nimble Craft CMS platform, used to create a number of very adaptable templates
A highly complex digital design system, using a complex mix of layered brand assets
Highly flexible landing page builder to support ongoing digital marketing activities
The animated hexagon on the homepage
![Mobile 1 Mobile 1](/_next/image?url=https%3A%2F%2Fcms.ournameismud.co.uk%2Fresources%2Fimages%2Fgraphite%2F_2000xAUTO_crop_center-center_none%2FMobile-1.png&w=3840&q=75)
![Graphite Screen2 Graphite Screen2](/_next/image?url=https%3A%2F%2Fcms.ournameismud.co.uk%2Fresources%2Fimages%2Fgraphite%2F_1800xAUTO_crop_center-center_none%2FGraphite_Screen2_2023-06-14-151522_mkkr.jpg&w=3840&q=75)