![](https://ournameismud-assets-production.lon1.digitaloceanspaces.com/transforms/uploads/Projects/Graphite/2047/Graphite_cover_2023-06-14-152033_vcpz_5ae402c9837860cd6e4f65e304b3a5fa.jpg 800w, https://ournameismud-assets-production.lon1.digitaloceanspaces.com/transforms/uploads/Projects/Graphite/2047/Graphite_cover_2023-06-14-152033_vcpz_d3867277feb154defec9b24a5714fadb.jpg 1000w, https://ournameismud-assets-production.lon1.digitaloceanspaces.com/transforms/uploads/Projects/Graphite/2047/Graphite_cover_2023-06-14-152033_vcpz_6c0c164bd2b597ee32b68b8b5755bd2e.jpg 1200w, https://ournameismud-assets-production.lon1.digitaloceanspaces.com/transforms/uploads/Projects/Graphite/2047/Graphite_cover_2023-06-14-152033_vcpz_ba70c53f73b486e4404b9862f59e6e07.jpg 1400w, https://ournameismud-assets-production.lon1.digitaloceanspaces.com/transforms/uploads/Projects/Graphite/2047/Graphite_cover_2023-06-14-152033_vcpz_353fe568217a4ecd8f2727f818d6534e.jpg 1600w)
Graphite Digital are a digital customer experience agency, specialising in Healthcare and Pharmaceutical. Having been through a rebranding process (with our friends at mul-ti-far-i-ous) they approached us to help create their new website to activate their new brand identity and their new proposition – ‘Synchronised Success’.
Using insights gained from user research, we crafted the UX and created a bold, progressive new digital design system. The interface makes use of a lot of complex brand shapes, pieced together to create a unique but highly flexible platform, focused around storytelling and lead generation.
![](https://ournameismud-assets-production.lon1.digitaloceanspaces.com/transforms/uploads/Projects/Graphite/2061/Grpahite_screen1_555445fdeb949d31c741c250decfd74d.png 682w, https://ournameismud-assets-production.lon1.digitaloceanspaces.com/transforms/uploads/Projects/Graphite/2061/Grpahite_screen1_95564a2546246c245ff8207607160d61.png 1012w, https://ournameismud-assets-production.lon1.digitaloceanspaces.com/transforms/uploads/Projects/Graphite/2061/Grpahite_screen1_bd2398d55d03a87a025a311a589819c8.png 1342w, https://ournameismud-assets-production.lon1.digitaloceanspaces.com/transforms/uploads/Projects/Graphite/2061/Grpahite_screen1_31485ba3d225dbf2610fb63499b1f69e.png 1672w, https://ournameismud-assets-production.lon1.digitaloceanspaces.com/transforms/uploads/Projects/Graphite/2061/Grpahite_screen1_bc9e4c42e52fd22ff41eda620350ec20.png 2000w)
What we loved
- A nimble Craft CMS platform, used to create a number of very adaptable templates
- A highly complex digital design system, using a complex mix of layered brand assets
- Highly flexible landing page builder to support ongoing digital marketing activities
- The animated hexagon on the homepage
![](https://ournameismud-assets-production.lon1.digitaloceanspaces.com/transforms/uploads/Projects/Graphite/2062/Mobile-1_555445fdeb949d31c741c250decfd74d.png 682w, https://ournameismud-assets-production.lon1.digitaloceanspaces.com/transforms/uploads/Projects/Graphite/2062/Mobile-1_95564a2546246c245ff8207607160d61.png 1012w, https://ournameismud-assets-production.lon1.digitaloceanspaces.com/transforms/uploads/Projects/Graphite/2062/Mobile-1_bd2398d55d03a87a025a311a589819c8.png 1342w, https://ournameismud-assets-production.lon1.digitaloceanspaces.com/transforms/uploads/Projects/Graphite/2062/Mobile-1_31485ba3d225dbf2610fb63499b1f69e.png 1672w, https://ournameismud-assets-production.lon1.digitaloceanspaces.com/transforms/uploads/Projects/Graphite/2062/Mobile-1_bc9e4c42e52fd22ff41eda620350ec20.png 2000w)
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