Science Based Targets

Developing a cohesive design system for ambitious corporate climate action
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The team at Science Based Targets are helping big corporations set and manage ambitious targets for serious action on reducing harmful emissions. Onboarding new organisations and managing existing targets are complicated tasks, and we worked closely with their internal team to simplify and demystify the process for a wide range of potential user groups.

The new website has helped greatly improve the way information is shared with new partners, providing helpful content throughout to enable people to see that the complex problem seems less complex when broken down into smaller, more manageable stages. The design system we created was developed into deeper brand guidelines, allowing for all ongoing communications with their partners to be consistent and recognisable.

Management of the complex client data set has been greatly simplified too, with data stored and managed in a simple Google Sheet before being synchronised across into our website database.

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increase in traffic since new website launch
increase in user retention
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