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Bristol Centre for Reproductive Medicine is one of the UKs leading fertility clinics. Offering expertise in all areas of fertility treatment. We were tasked with creating a new visual language and website, sensitive to the needs of their audiences and preserving their strong organic SEO rankings.
Our visual execution led with sensitively cropped imagery, a friendly typeface, and a cool, calm colour palette developed from their existing brand identity. Our content strategy focused around reinforcing those things that people seeking treatment are most concerned about - likelihood and proof of success, the professionalism and experience of the team, and we integrated their blog to provide thoughtful thought leadership pieces.
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![BCR Mdevice3 BCR Mdevice3](/_next/image?url=https%3A%2F%2Fcms.ournameismud.co.uk%2Fresources%2Fimages%2Fbcrm%2F_2000xAUTO_crop_center-center_none%2FBCRMdevice3.jpg&w=3840&q=75)
![BCR Mdevice4 BCR Mdevice4](/_next/image?url=https%3A%2F%2Fcms.ournameismud.co.uk%2Fresources%2Fimages%2Fbcrm%2F_2000xAUTO_crop_center-center_none%2FBCRMdevice4.jpg&w=3840&q=75)
![BCRM Listing 6 BCRM Listing 6](/_next/image?url=https%3A%2F%2Fcms.ournameismud.co.uk%2Fresources%2Fimages%2F_2000xAUTO_crop_center-center_none%2FBCRM-Listing-6.jpg&w=3840&q=75)
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![1 0 Home page 1920px 2x copy 1 0 Home page 1920px 2x copy](/_next/image?url=https%3A%2F%2Fcms.ournameismud.co.uk%2Fresources%2Fimages%2F_1800xAUTO_crop_center-center_none%2F1.0-Home-page-1920px%402x-copy_2022-02-10-181935_vucm.jpg&w=3840&q=75)
![BCR Mdesktop1 BCR Mdesktop1](/_next/image?url=https%3A%2F%2Fcms.ournameismud.co.uk%2Fresources%2Fimages%2Fbcrm%2F_2000xAUTO_crop_center-center_none%2FBCRMdesktop1.jpg&w=3840&q=75)
![BCR Mdevice2 BCR Mdevice2](/_next/image?url=https%3A%2F%2Fcms.ournameismud.co.uk%2Fresources%2Fimages%2Fbcrm%2F_2000xAUTO_crop_center-center_none%2FBCRMdevice2.jpg&w=3840&q=75)