Tudor Hall School is a private day and boarding school for girls in Oxfordshire. The school is steeped in a rich tradition and is very proud of its history and it its alumnae. It is equally focused on its future vision, embracing new technology, developing new facilities and making the learning environment one of the best in the country.
Central to the school culture is its motto 'I have that I may give’, which can be interpreted in many different ways. It is the rich interpretation that is central to the brand and we we wanted to create a flexible system to symbolise this. Something that reflected the old and the new and a system that can change, evolve and be interpreted differently over time.
What we loved
- Developing the brand and the website simultaneously
- Visiting the school and identifying lots of opportunities for a vibrant yet timeless brand expression
- A content first approach to website design
- Collaboration with Tudor Hall, and how they embraced the old and new philosophy
The website design has a UX focus that is easy to navigate and emphasises Tudor Hall's values. We took visual cues from beautiful old books, photography, typography and tudor architecture around the school and reapplied this in a digital medium.