The client needed a new, dynamic website to showcase their vast array of leading typefaces, and give them a confident new vehicle with which to talk to their extremely picky core audience – graphic designers.
We discovered that the name for the brand came from the founder’s love of doodling lower case Gs. So we used this as a hook for the most visible part of the creative work, creating a device which seamlessly blends their mix of elegant products. And of course at its heart this site has to sell products, so we ensured that the whole design remained beautiful and functional throughout.
