The Drawn Together campaign was created by our friends at Supple Studio in response to a brief from the owners of the Cocoon recycled paper brand. They wanted to promote the product to the print and design community, showing the creative potential of the range of paper stocks.
We took the initial creative concept and developed a website as a destination for the campaign. The website allowed users to create their own custom posters using our bespoke typesetting tool and the custom font that had been developed as part of the campaign identity. The site had to work across multiple international markets, and integrate with the client's bespoke CRM system, and of course provide a seamless experience for the creative community.