HR Dept
HR Dept
A clearer, more confident digital experience for employers seeking HR support.
The HR Dept is a national HR consultancy operating through a local franchise model.
The experience its website offered was growing tired and more confusing by the day. The new site changes all that, built around a high-end visual identity and clear structure that emphasises professionalism and ease of use.
Services provided
- Research and strategy
- Information architecture
- UX design
- Design concepts
- Responsive website design
- Craft CMS development
- Website hosting
We turned to MUD when looking to rebuild our existing website and freshen up our brand. From the first meeting with Matt through to the website launch and beyond, they have been responsive and helpful, providing expert guidance and a keen eye for detail.Sam Pardey
30 % Increase in AI citations in the first month after launch
95 % Reduction in pages, with no impact on organic SEO performance
Outgrowing the Experience
The HR Dept had outgrown its website. It no longer reflected the professionalism or quality of support clients receive. For a brand built on trust - and often contacted at moments of urgency - the website needed to offer a more intuitive experience.
At the same time, the complexity behind the scenes couldn’t be ignored. With a national franchise network and thousands of existing pages, any change had to improve the experience without disrupting visibility or performance.
The ambition was simple but significant: create a more polished, intuitive digital experience that made it easier for people to find the right support.
Designed for Clarity
HR Dept wanted its users to feel that help was at their fingertips.
To achieve this, the website was restructured to guide users more naturally through the site. A refreshed visual language emphasised trust and captured the local feeling that was so important.
Every decision was made with usability in mind - simplifying journeys, reducing friction, and ensuring the experience felt polished, purposeful, and easy to navigate.
We were delighted with the result: a modern, easy to navigate and eye-catching multi-location website that works for our brand both nationally and locally. We were so happy with the service, we are using them to build an additional website for our sister brand. It has been a pleasure working with Mud and we look forward to the partnership continuing.Sam Pardey
