NVB create award-winning educational architecture and landscapes. One of the leading firms around, their existing brand and website did little to showcase the wide array of talent working from their inspirational studio in Frome. We partnered with our brand friends Supple Studio to look at the project from the ground up - thinking from the start about how the new brand could translate to their website.
The project started with discovery sessions, a series of interviews with the NVB team to get a detailed understanding of their experience, their target audience and their personality. While the brand was defined and designed, we created the content strategy, produced wireframes and planned out a user experience that focused on playful exploration.
The idea of play was key to the new brand identity, with the logotype and custom typeface created from a series of modular blocks. These elements became central to the way we approached the website, and we created a ‘sliding puzzle’ type device to bring through a continuous sense of play.
While the interface demanded to be playful, there’s a real intellectual rigour in the work that NVB produce, so we made sure the new brand could dial up and down when necessary. There’s a less is more approach to content, focusing in on fewer, more in-depth case studies and laying out their approach in a way that was accessible and easy to understand.
