Paleo Ridge make high quality raw dog food. Designed to appeal to both a passionate and committed existing user base, and to help convince new converts of the benefits of feeding raw, our new website was anchored around the profound benefits of changing your dog’s diet and helping them live their happiest life.
We worked collaboratively with the client, creating core creative ideas and developing detailed, technical content. The ecommerce system integrates seamlessly with their back office systems and third party shipping tools, and provides an easy to use interface for both customers and the internal teams.
What we loved
- High volume site, processing 100s of orders every day
- Structured UX discovery phase, mapping users and functionality to create a truly customer focused website
- Mobile first checkout design, ensuring consumer friendly checkout process
- Created custom iconography for product details
- Custom functionality for trade customers
- Loyalty points system and customer invoice options
- Developed ‘Helpful Herbie’, an onsite character to help uncertain purchasers
40k
orders processed since launch
