Paleo Ridge

A dog’s happy place
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Paleo Ridge make high quality raw dog food. Designed to appeal to both a passionate and committed existing user base, and to help convince new converts of the benefits of feeding raw, our new website was anchored around the profound benefits of changing your dog’s diet and helping them live their happiest life.

We worked collaboratively with the client, creating core creative ideas and developing detailed, technical content. The ecommerce system integrates seamlessly with their back office systems and third party shipping tools, and provides an easy to use interface for both customers and the internal teams.

Paleo 5
What we loved
High volume site, processing 100s of orders every day
Structured UX discovery phase, mapping users and functionality to create a truly customer focused website
Mobile first checkout design, ensuring consumer friendly checkout process
Created custom iconography for product details
Custom functionality for trade customers
Loyalty points system and customer invoice options
Developed ‘Helpful Herbie’, an onsite character to help uncertain purchasers
Paleo 2
Paleo 9
Paleo 4
Paleo 7
Paleo 8
Paleo 6
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