Rochester Independent College (RIC) are one of the most interesting schools in the country. Unashamedly different, their unique approach brings incredible results, providing an inclusive and rewarding environment for their students to develop. Working alongside our branding studiomates Supple Studio, we created a bold new visual style that reinforced their core story – that a RIC student can define their own direction, knowing the school will support them every step of the way.
We helped shape the new information architecture for the site, informed by existing user behaviour, stakeholder interviews and SEO best practices. We then created a vibrant design system, using the signature arrow device liberally throughout the user interface, as a decorative device and also as a signifier of key calls to action. The whole system was built on an ultra-flexible Craft CMS setup, allowing for a myriad of different layout options for their visually striking content.
