World Organisation Against Torture

From Darkness to Light – Leading the fight against global human rights abuses
View site

Based in Geneva, and one of the world’s leading organisations in the fight against torture, OMCT needed a new content rich platform that enabled them to share their work with their supporters and a global network of partner organisations.

A sensitive and at times uncomfortable subject matter, we were tasked with creating a design solution that struck the right balance between activism and advocacy, handling all design decisions with integrity and care.

Our solution created a visually impactful, multi- lingual, multi-faceted content platform. Detailed planning sessions helped us to create a clear taxonomy system throughout the site, ensuring a clear and cohesive user experience for a wide range of audience types.

OMCT 1
What we loved
Provided initial UX strategy and technical planning of complex multi lingual architecture
Art direction and style guides for new visual identity system
We created flexible, modular layouts with an easy to use Craft CMS system
Managed the import of 1,000s of pieces of content from bespoke legacy system
Rapid increase in activity since launch, with user numbers nearly doubling in first year
OMCT 7
OMCT 2
Omct full
OMCT 9
OMCT 5
200%
increase in monthly traffic in first year
300%
increase in organic search traffic
OMCT 8
You may also like...

EJF

Powerful stories to promote positive change

Climate Change makers

Helping children get climate education on the curriculum

We love
to talk
digital

So if there’s a project that you’re itching to start or you just want to introduce yourself, drop us a line. We’re always happy to chat...