World Organisation Against Torture
From Darkness to Light – Leading the fight against global human rights abuses
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Based in Geneva, and one of the world’s leading organisations in the fight against torture, OMCT needed a new content rich platform that enabled them to share their work with their supporters and a global network of partner organisations.
A sensitive and at times uncomfortable subject matter, we were tasked with creating a design solution that struck the right balance between activism and advocacy, handling all design decisions with integrity and care.
Our solution created a visually impactful, multi- lingual, multi-faceted content platform. Detailed planning sessions helped us to create a clear taxonomy system throughout the site, ensuring a clear and cohesive user experience for a wide range of audience types.
What we loved
- Provided initial UX strategy and technical planning of complex multi lingual architecture
- Art direction and style guides for new visual identity system
- We created flexible, modular layouts with an easy to use Craft CMS system
- Managed the import of 1,000s of pieces of content from bespoke legacy system
- Rapid increase in activity since launch, with user numbers nearly doubling in first year
200%
increase in monthly traffic in first year
300%
increase in organic search traffic
